I was there when Lady L became a reality, from logo to full brand identity, setting the foundation for a bold and electric leader in the New Jersey cannabis space. I handcrafted the visuals and branding from the ground up, drawing inspiration from the 80s and punk culture. My work is implemented across the real world + digital, including a wall-to-wall product display, original iconography suite, print + digital assets, and merch you’ll actually wear.